While I certainly agree that framing etc huge problem, doesn’t seem to me that this gets at critical issues made evident from what happened.
There of course is a spiral of silence with regard to “third party” candidates. Stein and Johnson supporters concluded that voting was futile, as was the framing in media and polling reports throughout.
What I think is happening is the public is lurching for real change and the political system doesn’t want to give it to them. Pollsters role in this is that the “prediction” of election has totally outweighed actually understanding the public’s views. No poll asked who people WANT or PREFER to be president. Why?
No scientific poll asked the preference question in RCV or Range Voting form. A wealth of information could be gotten this way. A huge part of this is that this is just no on agenda of major media. But if polling is to be anything other than an accessory for media framing of whatever corporate media want to frame, then something very real has to give here.
There’s a volatility in the polls because of the hunger for change and the sense that the choice (apparently feasible choices) are probably phony. There could be a plurality for a “third party” and we’d never know it because the right question isn’t being asked, much less reported prominently, understood.